Flashy commercials. Doorbuster deals. It’s holiday shopping season again – and if you own a local business, competition from big box stores can be fierce.
This year, though, the COVID-19 pandemic has thrown a wrench into… well, just about everything. And that includes consumers’ holiday shopping plans.
A recent survey from SYKES found that 76% of respondents plan to avoid crowded malls this holiday season. What’s more, 1 in 5 people are intent on supporting local businesses more than the big guys.
Whether you’re a retailer, service provider or B2B – the first step is making your business top of mind.
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